Vaping Ads Found to Be Very Effective on Male Teens

It seems “fake news” style ads being employed by e-cigarette companies can be fairly effective among young people.

Currently the FDA requires large warnings about the addictive chemical nicotine present in e-cigarette products. Before that law went into effect, e-cigarette company Blu took advantage of the idea and the space on its packaging by including a fake warning; the warning mimics almost exactly similar warnings on cigarette packing and the warnings now in effect on e-cigarette products.

The messages featured the large print, all capital word IMPORTANT. Following this were slogans such as “contains flavor” or “less harmful to your wallet” followed. Below the “fake” warnings were actual warnings about the product contents.

A new study by Ohio State University faculty, published in the journal “Tobacco Control”, found that these fake warning messages stuck with teenage boys who viewed them.
In the study which used the fake warnings from Blu’s Something Better marketing campaign, twenty-seven percent said the fake warning was what they remembered most from the packaging. As stunning nineteen percent could even repeat the fake warning slogans with accuracy.

These same teens had much lower odds of being able to recall the true warnings about the product contents and health risks compared to boys who looked at other e-cigarette package based marketing. All packaging and advertising viewed used the smaller, real warning at the bottom of the ad or packaging.

Posted in OSU

Researchers Study the Questions We Ask Children

The kinds of questions teachers ask children when they read books affect how much children learn, according to a new study. The study observed teachers during classroom story time and discovered the questions they ask are often too simple.

Only 24% of what teachers said when not reading the text were even questions. And those questions were answered correctly 85% of the time. While this study observed teachers, the same applies to parents and their children during story time.

Classrooms were monitored while teachers read a 25-page story called Kingdom of Friends in which two friends argue but learn to resolve their differences. All discussion was transcribed by researchers, both the teacher and children. Some five thousand questions by teachers and just under thirty five hundred child responses were recorded.

Over half, 52%, of questions were yes or no type questions. As we would expect most these questions were answered one-word style by children. The rest of the questions asked why and how.

The latter type, researchers say, are the type we need more of because they tend to produce more complex answers from the children.

Posted in OSU

A Link Between Math Skills and Smokers?

A new study at the OSU has found a strange correlation between math ability and cigarette smokers—

Analysts discovered that smokers who scored higher on a test of math ability were more likely to sate they intend to quit smoking. But why you might ask. The reason is they had a better memory for the risk associated math connected to smoking therefor they have a great intention to quit.

It was not the focus of the study, however, these findings help confirmed previous research that suggested that memory for high-emotion warning labels (like the graphic imagery of a cancerous lung) was lower right after the experiment than memory for the low-emotion warning labels (like those which employ cartoon graphics of gravestones).
Memory for the graphic labels declined less for those tested 6 weeks after than for those who saw the less-graphic imagery.

Regardless of the effects of imagery, those who scored higher in math ability tended to have better memory for the risks of smoking, including precise memory of the statistics. This was then inked to higher perception of risk and thus a higher intention to quit.

Researchers say their findings should be considered when health officials and policymakers decide how they present risk-oriented information to smokers.

Posted in OSU

New Ancient Skulls May Reveal Who Settled N. America

These skulls and their analysis muddle the theory that the first settlers in the Americas were much more biologically similar. Scientists have long talked about the settlement of the Americas as if North and South shared a common narrative, but there stories are indeed very different.

They found them in submerged caves in Quintana Roo, Mexico. When the people the skulls belonged to were living the caves were above sea level.

The oldest of the skulls was very much akin to North American arctic people. The second oldest skull was more alike to European people. The third more alike to Asian or Native American peoples. The fourth sharing similarities with arctic peoples but having some South American features.

The skulls are very important because in North American fewer than 20 skeletons over eight thousand years old have been found, where as in South America between 300 to 400 have been found.

Posted in OSU

Teaching Creativity?

New research has experts thinking they may be able to train people to be creative and the method shows far more promise than previous practices.

The new method is based on narrative theory. It encourages people to think like artists and children—wherein one imagines alternate worlds, shift perspectives which leads to unexpected actions.

The method’s developers say it works, first, by recognizing that all people are creative. They stated that our society is obsessed with the idea that some people are more creative than others and this creates a severe undervaluing of the creativity of children and others. Researchers said it isn’t that one person is massively more creative than another but that people aren’t being trained correctly to tap their creativity.

Researchers were able to use their method to successfully train the U.S. Army’s Command and General Staff College. One researcher wrote a publicly available guide on how he tailored the narrative method to fit the needs of military officers and enlisted personnel.

The study authors have also worked with the Ohio State College of Engineering, Fortune 500 companies, the University of Chicago School of Business.