OSU Researcher Answers Why Some Moms Post More on Facebook

A study shows which psychological characteristics of some new mothers may affect how they use Facebook to show off their baby.

The study looked at a specific group of moms – highly educated, mostly married Midwestern women who had full-time jobs – and found that those who felt societal pressure to be perfect moms and who identified most strongly with their motherhood role posted more frequently than others to Facebook.

These same mothers who posted most frequently also reported stronger emotional reactions to comments on the photos they posted of their new baby – such as feeling bad if they didn’t get enough positive comments.

While many new mothers are active on Facebook, these results suggest some seem to be more drawn to the site than others and may use it in less-than-healthy ways. The message of the study isn’t that Facebook is necessarily harmful – but that using Facebook may not be an effective platform for women to seek and gain external validation that they’re good moms.