New Study Suggests Political Candidates Shouldn’t Use Humor on Social Media

New research supported by the Ohio State University found that when political candidates try to be funny on social media it could backfire when it comes to gaining new supporters.

When it came to political candidates that voters were not familiar with, the study found that voters are more likely to view the use of humor by that unfamiliar candidate as inappropriate. The study also showed that voters saw that unfamiliar candidate who used humor as less credible and thereby less likely to get their vote.

The authors of the study warned that political candidates should be cautious about the use of humor on social media. Even though, generally speaking, the general populace is encouraged to be less formal on social media this does not apply to politicians from whom voters expect seriousness and competence, even on social media.

In this study, subjects reacted to social media posts from an invented candidate (so none of the subjects would have had any prior experience with them). It is possible the rules might be different for widely known politicians such as the President or the Speaker of the House.

The study was published in “Communication Research Reports.”

The Endangered, Endangered Species Act Is Supported by Majority of Americans, According to New Study

While media coverage of the Endangered Species Act and the threat of its extinction may make it seem like everyday people in America must no longer support it, a new study by Ohio State University researchers seems to suggest otherwise: everyday Americans are, for the most part, for the act.

The new survey, published in Conservation Letters, finds that 4/5ths of Americans support the act and only 1 out of 10 oppose it. The survey was taken by 1,287 Americans.
Additionally, what the survey found may come as a surprise. Even within 8 special interest groups, such as property-rights advocates and hunters, researchers found the groups were all 68% supportive of the ESA. Support was also consistent throughout varied regions U.S..

Furthermore, the study found that throughout the political party spectrum Americans  supportive of the ESA were well within the majority: 90% of liberals supported it; 77% of moderates; and 74% of conservatives.

Even within the community that demonstrated the highest rate of opposition, property rights advocates, the opposition came in three points shy of a quarter of the community at 21% in opposition.